The story of Holm

Holm is a bank based on Estonian capital. We were the first in Estonia to receive a credit institution licence from the European Central Bank, and this gives us the opportunity to offer financial services throughout Europe. As a bank, we operate under the supervision of the Estonian Financial Supervision Authority. Holm’s management and ownership consists exclusively of people related to Estonia who have extensive experience in the financial field. We have been operating in the bank’s rights and under the name Holm Bank AS since April 2019, but we have been providing financial services through the bank’s predecessor Koduliising OÜ under the Liisi brand since 1995.

Our bank’s product portfolio includes products for both individuals and companies. We offer small loans, hire purchase, and credit cards under the Liisi brand, as well as fixed-term deposits and business loans under the Holm brand. We offer the Liisi hire purchase in more than 2,000 stores and e-shops all over Estonia. More than 350,000 people have used Liisi’s products, both in regular and online stores.

In the autumn of 2019, we signed a cooperation agreement with the leading European deposit collection platform Raisin and started offering fixed-term deposits in Germany and Austria.

In the autumn of the same year, our bank acquired a majority stake in the Latvian company SIA Best Lizings, which is called Holm Bank Latvia SIA as of October 2020. The Latvian company is a consumer loan provider, and its product portfolio includes loans, hire purchase, and a hire purchase card.

In the late summer of 2020, we entered the Swedish market, where we offer an innovative card solution – a digital credit card in a mobile app.

Holm’s name is inspired by Haapsalu’s small islands. The word holm means ‘small island’ in Nordic speech. The name has a local connotation, but is also domestic in other countries and at international level.

Our ambition is to be an internationally operating and rapidly developing bank that cares about its customers, is responsible, supportive and helpful. We want the good plans of ourselves and our customers to come true. We are a bank of good plans.